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Implications of "Prospect Theory" posits a contrary approach to conventional finance with regard to behavioural aspects of individuals with regard to their attitude towards risk. According to this theory, individuals while making their investments decisions are not all the times risk averse. Their attitude towards risk changes, depending upon their situation of being in gain or loss domain. When, they will be gaining from their existing investments, they will become risk averse and whenever, they will be in the losing domain, they will become risk seekers. Further, this gain or loss will be calculated relative to a reference point. Prospect Theory is widely recognized as an important theory in the field of Behavioural Finance. In this book, an effort has been made to develop a nexus between behavioural finance and corporate finance by establishing a link of this theory in long term investment decisions of the corporate managers in firms, which is one of the areas of the corporate finance.It has helped to highlight the existence of irrationality involved in their decisions due to various behavioural aspects and controlling such behavioural issues for making rational decisions.







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Kahneman & Tverskys (1979) Prospect Theory: An analysis of decision under risk is the second most cited paper in economics during the period, 1975-2000 (Coupe, in press; Laibson & Zeckhauser, 1998)Toward a Positive Theory of Consumer ChoiceDawes (2001, pClassical utility theory assumes that decision makers value a 50 percent chance of winning as exactly that: a 50 percent chance of winningThis implies loss aversion; equal-magnitude gains and losses do not have symmetric impacts on the decisionDresdner KleinwortWasserstein Global Equity Strategy

Unlike expected utility theory, prospect theory predicts that preferences will depend on how a problem is framedRather, in assessing such gambles, people look not at the levels of final wealth they can attain but at gains and losses relative to some reference point, which may vary from situation to situation, and display loss aversiona loss function that is steeper than a gain functionBelsky and Gilovich (1999, pThe value function is defined on deviations from a reference point and is normally concave for gains (implying risk aversion), commonly convex for losses (risk seeking) and is generally steeper for losses than for gains (loss aversion) (see Figure 1)TVERSKY, Amos, and Daniel KAHNEMAN, 1992

An individual views monetary consequences in terms of changes from a reference level, which is usually the individual's status quoKAHNEMAN, Daniel and Amos TVERSKY (editors), 2000Decision Under RiskProspect theory is the best comprehensive description we can give of the decision processNew York: McGraw-HillMontier (2002, p.Unlike much psychology, prospect theory has a solid mathematical basis making it comfortable for economists to play withBecause the value function for losses is steeper than that for gains, losses loom larger than gains

KG .Academy Site Log In Advisor Insights Log In Newsletters All 94) Whereas utility is usually defined only in terms of net wealth, value is defined in terms of gains and losses (deviations from a reference point)Prospect Theory Share What is the 'Prospect Theory' Prospect theory assumes that losses and gains are valued differently, and thus individuals make decisions based on perceived gains instead of perceived lossesWe find that our framework can help explain the high mean, excess volatility, and predictability of stock returns, as well as their low correlation with consumption growthDAWES, 2001Toggle navigation Imprint & Privacy Policy Home News Who are we? How to Publish? Our Team Partners Why Choose Us? Videos Catalogue Contact 52) 79c7fb41ad



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